Marketing the Rainbow: Playing with Pronouns

Games as a medium for diversity. In previous articles I wrote how the youngest consumers can become acquainted with (rainbow) diversity through toys, for example through Barbie, Lego or products from Fisher-Price and Hasbro, while GenZ and Millennials can indulge their inclusive passion through gaming. Apart from role models, references, and the use of the … Continue reading Marketing the Rainbow: Playing with Pronouns