Every business owner wants to attract new customers through referrals. Landing new clients due to word-of-mouth marketing takes the pressure off of you, and it can foster loyal customer relationships. If you’re an LGBTQ+ entrepreneur, working with a marketing service like PinkBananaBiz can help you gain more referrals through digital marketing. Furthermore, here’s how to boost your referrals through networking, offering new incentives, and more!
Network Continuously
If you want to draw in more referrals, you’ll need to focus on networking. Even when business is booming, don’t push networking to the backburner – you never know when things might slow down.
You may want to attend events or conferences that are specifically geared toward LGBTQ+-friendly businesses. You can also network online by enhancing your company’s presence across numerous social media platforms. When you connect with someone new, make sure to check in with them a couple of times per year. They might need your services, or know someone else who does!
Incentivize With a Gift Card API
People will be more likely to send referrals your way if you grant them some perks in return. Providing referral incentives can be a highly effective strategy for getting more referrals. For example, if a customer refers multiple people to your business, you could give them a gift card in return to thank them. To simplify this process, try using a gift card API. By using this API to reward participants, you can automate the tasks involved, like sending money, prepaid cards, or gift cards to referring customers, or making charitable donations in their names. With a gift card API, you can even personalize your payments with your brand scheme and custom messages.
Partner With LGBTQ+-Friendly Business
Establishing partnerships with other LGBTQ+-friendly businesses can be a great way to bring in more referrals. You’ll both benefit by referring your customers to each other! To form a sustainable partnership, GoDaddy recommends contacting companies whose services complement yours rather than those that provide the same offerings and compete with you directly.
Implement a Web Referral Form
Make it easy for people to send referrals your way when they visit your website by creating a referral page. To design your referral page, GrowSurf recommends crafting a strong headline with power words, clarifying the referral incentive right away, and including eye-catching images and a clear call to action.
Offer Free Resources
If you want to show your customers that you appreciate them, it’s a good idea to develop free resources that they can easily download and share. For example, you may want to write an ebook, create a free online course that’s relevant to your customers’ needs, or put out an informative whitepaper. By providing your customers with freebies, they’ll feel more encouraged to send you referrals!
Send More Referrals
One of the best ways to get more referrals is simply by giving them out yourself. If you connect with a potential customer who needs a product or service that you don’t provide, or your schedule is simply too full to take on any new clients, you can refer them to someone else. The other entrepreneurs you know will appreciate that you’re sending them some business, and they will be happy to do the same for you!
Gaining more referrals is a fantastic way to grow your business. But figuring out how to achieve this can be tricky, especially if you’re marketing to a specific customer demographic like the LGBTQ+ community. With these tips, you’ll be ready to prioritize networking, hand out incentives, and land lots of new customers!
Want to improve the social media marketing strategy for your LGBTQ+ business? Turn to PinkBananaBiz! Visit our website today to learn more about our services.
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